One way to build the value of your brand - and your business - is to own the vocabulary used to describe it: Maple Street had created a durable competitive advantage because of its brand, which was defined by Moore’s careful choice of words. With Cracker’s Barrel’s resources, Holler & Dash could have invested more money at the biscuit business, but they realized what Maple Street had created was more than just hawking biscuits and building an equal brand would take longer than if they just bought the company.
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It was called Holler & Dash but when executives at Cracker Barrel saw the Strength of the Maple Street brand, they knew they could be better together.īig companies buy smaller ones when they realize that it would cost too much, or take too long to compete or they see an opportunity for growth. To fund the growth, he put his house up as collateral on a bank loan and personally signed a guarantee that, had Moore failed, would have left him penniless.Īs it turns out, the gamble paid off when the restaurant chain Cracker Barrel acquired Maple Street in November 2019 for $36 million in an all-cash transaction.Ĭracker Barrel didn’t just buy a biscuit company. Emboldened by their early results, Moore wrote a business plan for a massive expansion, which called for building 25 locations across the southeastern United States in just 18 months. Moore invested a chunk of his life savings in the first restaurant, and it was a success. To read a transcript of this episode, click here. They called it The Maple Street Biscuit Company and offered what they refer to as “comfort food with a modern twist.” Upon receipt, Campingtshirts will refund your purchase.When Scott Moore’s job as a VP at Winn-Dixie was eliminated in 2012, he decided to start a restaurant with his friend Gus Evans in Jacksonville, Florida. For hoodies the fee will be $15įor return address information please contact us by email at as different products are shipped from different warehouses. We can take back shirts that do not fit or you simply want to return with a $7 restocking fee. We can only offer a 100% refund or exchange for defective orders because all shirts are made to order.
If there is an error or defect with your order please contact us right away and we will be happy to send out a replacement for it.
For tracking please check the link in the email confirmation that was sent to you. At this time we only provide tracking for orders being shipped to the US. US/International orders are shipped by USPS and Canadian orders are shipped by Canada Post and USPS. Once it has been shipped out it will take 3-8 business days for delivery within North American and 7-20 business days elsewhere. Your transaction will be 100% safe and secure with us at campingtshirtsĪll orders are processed and shipped out within 1-2 business days after your payment is received. We process payments through paypal only at this time and don't store customer's payment information anywhere.
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